Mindbodygreen
Editorial

As Art Director at mindbodygreen, I lead a mix of editorial and branded storytelling, directing each project from concept to design to interactive build. Over the past year and a half, I’ve led the refinement of the brand’s visual voice and strengthened the editorial point of view. The focus remains the same: weaving motion-led thoughtful stories into the editorial experience, while celebrating the mindbodygreen vision hand-in-hand with the client’s.

CASE STUDY

Gift Guide 2025

Holiday content is built on familiarity and nostalgia. Avoiding traditional motifs, the mindbodygreen gift guide reflects the present. Inspired by game animation and the element of surprise, motion invites discovery without distraction, while editor picks lead the narrative through UGC.

After a year of refining the brand’s voice and vision, the 2025 gift guide became more than a shopping destination. The hub reintroduces what the brand, and the team, stand for: joy, longevity, and movement. A holiday experience designed to extend beyond the season.

Editor: Braelyn Wood
Video: Rhael Barreto

CASE STUDY

Strong Women:
Redefining Strength

2026 called for a second edition of mindbodygreen’s highest-performing issue.

Strong Women: Redefining Strength centers on the benefits of muscle gain for women, at a moment when strength has become the hot topic in women’s fitness community. The editorial issue unfolds through a push-up challenge, expert perspectives, and editorial storytelling, alongside mindbodygreen products designed to support personal progress. Together, the work celebrates women recognizing their physical and mental power, understanding their bodies, and pushing themselves further than ever before.

Editor: Ailsa Cowell

CASE STUDY

Gift Guide 2024

The 2024 Gift Guide campaign featured six interactive guides centered on sustainability and materiality. Inspired by good ol’ fashioned magazine collage, the experience translated a tactile, cut-and-paste aesthetic into a digital format.

Strong Women 2024

Strong Women Digital Issue 01

An issue focused on celebrating the strength, joyfulness, and resilience of women.

CASE STUDY

the peri/menopause guide

Serving as a template for future educational editorial guides, this first edition addresses a life phase that women are often left in the dark about. Mindbodygreen sheds light and offers expert guidance and builds community around the conversation via the mindbodygreen Institute’s perimenopause program, an accessible online expert-led course.

CASE STUDY

Mindbodygreen
x Pete & Gerry’s

Friendly Flocks, Better Eggs: 5 Reasons to Choose Pasture Raised

Full design and build of branded interactive feature, including custom illustration for Pete & Gerry’s

Role: Web Design, Illustration