Mindbodygreen
Packaging + Strategy

After years as a leading voice in wellness media, mindbodygreen stepped into CPG with a subscription-based DTC model designed to fill the gaps in the women’s supplement space. Within a small but mighty team, I help shape and maintain the supplement packaging system, leading development of new products while evolving the framework to scale.

With both laser-focused intentionality for the fine details conjunct with zoomed-out vision, I aim to align every packaging decision with broader brand strategy and ensure clarity and cohesion across SKUs. No longer just a “.com”, mindbodygreen’s packaging system has built recognition and trust in a crowded wellness space.

Role: Packaging, Brand Strategy, Product Positioning
Creative Director: Abby Maker

CASE STUDY

debloat+

For the launch of debloat+, I led packaging and positioning within the mindbodygreen system, using fiber-forward messaging and a warm butter-yellow palette to give the product a distinct personality within the mindodygreen brand umbrella. Debloat+ stood out from day one, making it a highest-performing new product upon launch.

CASE STUDY

Creatine Product Family

Creatine is mindbodygreen’s hero product, so expanding it into a four-SKU family needed to feel comprehendible and built-to-scale. We anchored the line in the brand’s core gradient, allowing for a strong visual connection to the brand, while creating room in the middle for color expansion as the product line evolves.

Bold, saturated color shifts convey strength and give each product its own lane without losing sight of the product family.